Hello,  I'm Soni Nicole

I am a Designer

Brand Development   Digital Deployment

More About Me

To introduce myself...

Profile Picture

I started in graphics before digital, have done layout since paper and web development from Flash. As an avid learner, my design portfolio has grown with technology to managing enterprise-level initiatives in the beauty, fashion, & entertainment industry.


Versed in all things design, creative
media is my playground. My goal in design is
to transform brand identity into an engaging interactive experience.


Effectively using software to express an idea,
my design proficiency is extensive and nimble.
My professional experience is a comprehensive mix of quality aesthetic, creative strategy
and brand impact.

  • 85%
    Brand Identity
  • 90%
    Creative Direction
  • 95%
    Digital Development
  • 90%
    Graphic Design
  • 85%
    Interactive Media

More of my credentials

As trends in technology change and consumer culture pops, fashion cycles keep beauty aesthetic reaching toward quality consumer tastes.

Professional Experience

Digital Design Director

New York, NY

HENKEL | International Beauty

• Principal for Interactive Strategy to grow user engagement through digital marketing, ecommerce, responsive web development, ROI analytics and retail partnerships
• Management of all creative initiatives for Education, Marketing, PR
& Sales departments, with design projects for in-store, online, tradeshows & all corporate events

Creative Design Manager

Los Angeles, CA

ALTERNA | Luxury Haircare

• Design direction from advertising to brand packaging to visual merchandising for a multi-brand, 75 SKU product line in 43 countries
• Lead to add celebrity & social influencer brand interactivity to robust standards & launch mobile ecommerce for multiple language, global site

Graphic Designer

New York, NY

CLARINS PARIS | Cologne & Cosmetics

• Design brand visuals and fragrance gift sets for Boss, Hugo, Giorgio, Chrome & Lacoste
• Collaborate with Marketing to create product packaging to elevate seasonal retail promotions
• Layout in-store display collateral in 3-tier levels for national retailers

Creative Services

New York, NY

HUGO BOSS | Fashion House

• Create seasonal campaigns for US publications from corporate advertising materials
• Generate art for showroom, sales tools & press kits following brand standards
• Visual Merchandising for Mens Furnishings for Barneys, Bloomingdale’s & Saks

Education & Training

Professional Certificate


Project Management

Immersive understanding of the foundations of Agile project management, with a focus on implementing Scrum events, strategic communication, problem-solving, and stakeholder management through real-world scenarios.

Professional Certificate

University of California, Los Angeles

User Experience

Interactive design coursework exploring new technology for creating robust experiences — user interface methodology, responsive strategy, social media application and web server coding.

Master of Science

New York University

Digital Imaging & Design

Curriculum that integrates creative discipline with emerging technologies. Development of next generation visualization using state of the art software for virtual reality, 3-D modeling, motion graphics and broadcast production.

Bachelor of Arts

University of Hawaii

Fashion Media Design

Visual merchandising with a foundation of formal aesthetic and analytical graphic design language systems. Cross-disciplinary electives in contemporary techniques for product manufacturing and fashion promotion.

Creative Firm

Digital Lead


CHALK Digital Agency

Principal for digital implementation of client initiatives. Projects are explored on an interactive basis, with assets designed and executed for measurable goals and objectives. Always excited to work with new businesses and integrate new media, it is rewarding to support modern enterprise.


Brand Development Design

With experience managing multi-million dollar budgets to create quality design and creative projects, it is always gratifying to see the reach of finished campaigns online, on display, products produced & for sale.

Looking for more inspiration?

See more of my portfolio at COLORSTORY Creative Agency.
Get 15% off when you inquire with the RGB Digital promotion.

Creative Services

What Can I Do For You?

With years of inhouse experience, I skillfully support the digital design & development of creative projects.


Projects Completed


Happy Clients


Years in AIGA


Design Lectures


Volunteer Hours


Students Taught

I'd Love To Hear From You

Got a creative idea you'd like to explore?
Let's discuss your new venture... and thanks for visiting!

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Find Me @

West Hollywood CA 90069

Email Me @


Call Me @

Phone # 1 (213) 863 - 4833