I started in graphics before digital, have done layout since paper and web development from Flash. As an avid learner, my design portfolio has grown with technology to managing enterprise-level initiatives in the beauty, fashion, & entertainment industry.
Versed in all things design, creative
media is my playground. My goal in design is
to transform brand identity into an engaging interactive experience.
Effectively using software to express an idea,
my design proficiency is extensive and nimble.
My professional experience is a comprehensive mix of quality aesthetic, creative strategy
and brand impact.
As trends in technology change and consumer culture pops, fashion cycles keep beauty aesthetic reaching toward quality consumer tastes.
New York, NY
• Principal for Interactive Strategy to grow user engagement through digital marketing, ecommerce, responsive web development, ROI analytics and retail partnerships
• Management of all creative initiatives for Education, Marketing, PR
& Sales departments, with design projects for in-store, online, tradeshows & all corporate events
Los Angeles, CA
• Design direction from advertising to brand packaging to visual merchandising for a multi-brand, 75 SKU product line in 43 countries
• Lead to add celebrity & social influencer brand interactivity to robust standards & launch mobile ecommerce for multiple language, global site
New York, NY
• Design brand visuals and fragrance gift sets for Boss, Hugo, Giorgio, Chrome & Lacoste
• Collaborate with Marketing to create product packaging to elevate seasonal retail promotions
• Layout in-store display collateral in 3-tier levels for national retailers
New York, NY
• Create seasonal campaigns for US publications from corporate advertising materials
• Generate art for showroom, sales tools & press kits following brand standards
• Visual Merchandising for Mens Furnishings for Barneys, Bloomingdale’s & Saks
Immersive understanding of the foundations of Agile project management, with a focus on implementing Scrum events, strategic communication, problem-solving, and stakeholder management through real-world scenarios.
University of California, Los Angeles
Interactive design coursework exploring new technology for creating robust experiences — user interface methodology, responsive strategy, social media application and web server coding.
New York University
Curriculum that integrates creative discipline with emerging technologies. Development of next generation visualization using state of the art software for virtual reality, 3-D modeling, motion graphics and broadcast production.
University of Hawaii
Visual merchandising with a foundation of formal aesthetic and analytical graphic design language systems. Cross-disciplinary electives in contemporary techniques for product manufacturing and fashion promotion.
Principal for digital implementation of client initiatives. Projects are explored on an interactive basis, with assets designed and executed for measurable goals and objectives. Always excited to work with new businesses and integrate new media, it is rewarding to support modern enterprise.
With experience managing multi-million dollar budgets to create quality design and creative projects, it is always gratifying to see the reach of finished campaigns online, on display, products produced & for sale.
An award-winning package design, the CAVIAR Collection started from a single shampoo & conditioner is now a 58 product line carried globally in Sephora and 43 countries around the world.
Seasonal promotions for a line-up of fifteen Fashion Fragrances with creative elements to support branded advertising, scented sampling and in-store visual merchandising.
Digital development from a flash website to an interactive social media & multi-language, e-commerce experience. Best practices design integrated with ROI analytics and data-driven email campaign system.
Branded gift sets are created to promote seasonal product line launches at retail, wholesale and online consumer channels.
Following the "Unconventional" campaign of the Fashion Brand, a parallel Fragrance Gift Set and Magazine Promotion were designed with additional outside advertising components.
E-commerce fashion site featuring branded accessories and watch collection. Highlights of the development were high-traffic celebrity pr mentions and blog section.
With years of inhouse experience, I skillfully support the digital design & development of creative projects.
Branding is my magic. In turn, it’s yours. For over a decade, I have mastered differentiating brands in a crowded, me-too market. Using bold design, I create a visual story to crush categories and win the hearts of your audience. Together we strategically position your brand and give you a compass to grow your business.
Your unique brand voice can inspire.
By publishing articles, building blogs and proactive email campaigns, stay in touch with your customer by creating unique selling opportunities through content. Together with a social media calendar, I provide you with tools to keep your message engaging.
I design instagram-worthy art work.
Building a unique brand from logo to packaging, I can help imagine your creativity. With extensive agency experience; I direct photoshoots, layout sales brochures and produce trendy campaigns to fully realize your vision. Branding with signature style, you are set up for success.
As emerging trends push entertainment forward, media must be bold + beautiful. Leveraging new technology for disruption,
I show you how to promote your business into a dynamic experience. Telling your story with user-friendly resources, your unique perspective is elevated to reach all audience touch points.
Using animation and production effects, I create videos designed to cut through the noise to express your vision. By sharing your story with unique selling points, videos are the best medium for capturing a new audience while turning your content into a quality brand-recognition opportunity.
I take brands into the future. Working together on your content and design, we create an eye-catching modern site that connects with your audience and supports sales for your business. Using best practices web design techniques, I ensure that your site is both current and robust to support future growth.
Got a creative idea you'd like to explore?
Let's discuss your new venture... and thanks for visiting!
West Hollywood CA 90069
Phone # 1 (213) 863 - 4833